Sales levels, prizing,promotion varies from the launching day of the product to its declination period. The year you launch and the years to come won't be proportional to the sales you desire , Due to various facts managerial function, economy, market economy and customer's , competition, customers psychology on your product and etc.
Launching / introduction
High promotion and distribution costs, profit can be negative or positive according to your strategies and expenses , low sale. This is the stage of winning customers hearts. get yourself advertising agencies or good strategies distribution company . Your management should be well organized in terms of customers services to its functions
Growth
High customer response, sales and profit rise . Competitors will notice , promotions and distribution remains constant.
Maturity
Customers know you but here come other choices to make .Competitors become agressive . In another situation it will take you to decrease the prize cost. Decrease of sales . High promotion needed
Declination
Sales and profit fall .if you want to promote your advice to do rebranding on packaging or introducing new products
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