Marketing forum moderated by tully mwampanga on 3rd of June at university of Dar es salaam venue yombo 5. The panel discussion was prepared by Dar es salaam University Marketing Association. the exciting privileges we had were to enhance knowledge from successful marketing managers and directors. The discussion based on changes and opportunities to explore in Marketing due to the growth of technology
The panelists were
Kelvin Twissa, (The Director Jackson Group)
Marketing in ever evolving industry it changes throughout. We communicate to customers via radio,television, billboard and digital forms.
" change the engagement to customers not only communication "
example
Airline traveling agencies are challenged, people now buy tickets on smartphone app or Mpesa.
Airline traveling agencies are challenged, people now buy tickets on smartphone app or Mpesa.
he added , grow marketing shares, grow customer and grow faster this are the bigger roll of marketing. he advised the student that to seek for mentors and internships
what to do to be a good digital marketer
- understand Tanzanians :what are their motives, what do they wake for , which people go online most, which popular website that they visit most
David Raymond (Digital Marketing Manager) & Nandi Mwiyombella (Head of Brand and Communication)
in order to be a good marketer seek for content. you must have a content so as people to understand you . either Instagram page , Facebook or website you must have a content .Costumers are more aware , you must make them you as center of their life and you must give the reason to click on your advert.
do you have a drive , people do not get by chance , you must work for it
Rashid Tenga, CEO of Aggrey & Clifford Company
digital land scape is a channel and not a discipline example- uber does not own a car or hotel
- amazon does not own any book
- mpesa does not own any bank
if you do not embarrass digital marketing then you will die
marketers by attention from customers.getting customer early is a start.
